If you are a business owner and are looking for reliable PPC services in Australia to reach your target audience, then you need to consider Google Ads.
What is Google Ads?
Google Ads is Google’s Pay-Per-Click (PPC) online advertising platform in which advertisers create online ads and bid on specific keywords in order for their ads to appear on Google Search Engine Result Page (SERP).
While getting started with Google Ads is easy and straightforward, setting up and running a profitable ad campaign is not. Google Ads management can be daunting and time-consuming if you don’t have the technical knowledge on how to optimise your account.
Unfortunately, mistakes are easy to make and, in most cases, can be costly, and this is where professional PPC services come in handy.
We, at MobiWeb, believe that effective and rewarding PPC management is not something anyone can just go into, pick some keywords, write an ad, and throw money at it.
Successful Google Ads management requires a massive investment of time, and an expert eye for data.
At MobiWeb, we will do it right for you. Our PPC services include setting up, optimising and managing your new (or existing) Google Ads account to help you get the most from your ads while maximising your return on investment (ROI).
We will always make sure that you only pay when customers click your ad to visit your website or call your business.
How much should I spend on Google ads?
That depends on many factors including your business objectives, your industry, locations you are targeting, etc.
Our expert’s recommendation for monthly budgets range from $1000 to $4,500 for small businesses. If you are in a more competitive space, the cost per click (CPC) will be much higher.
With Google Ads, you can always set a daily budget, so that you don’t pay more than your limit and you can stop at any time.
An important part of our Google Ads management services is no matter how much you choose to spend; we will always show you estimated results based on your budget before even running your PPC campaign.
Partner with a trusted PPC agency and bring your business into spotlight.
We are an in-house team of passionate PPC management experts. Our team will help your business grow and succeed online. We offer top-notch Google Ads management services including PPC campaign setup and optimisation to make sure you get the maximum return on investment (ROI) out of your ads campaign.
As a trusted PPC agency based in Melbourne, our main goal is to set you up for success and ensure that you are not wasting your time and money.
We believe that a successful PPC management means that you will only pay for real customers, not just clicks.
When Should I use Google Ads?
Before you get started with Google Ads, you need to make sure that your business is ready for a PPC campaign. After all, Google Ads are not a magic bullet that works for everyone.
As a data driven PPC agency, we will make sure your business is ready to use PPC advertising as a part of your marketing strategy.
Before you start using Google Ads, we will need to make sure that you have these ingredients in place:
Customer demand where people are searching for what you are going to offer. The easiest way to figure it out is to verify if there is “search volume” for your chosen keywords.
Marketing budget, this is where you need to decide on how much you are willing to spend on your Google Ads. A major factor at this stage is to calculate your maximum cost-per-click (CPC) and which search terms you are going for.
Monitoring your competitors and understanding what keywords they are targeting. A thorough competition analysis will give us a clear idea of what keywords have been successful over a given period of time, and if we should consider targeting similar search terms and phrases or not.
A unique selling proposition (USP) that would make your business stand out and separate you from the competition.
A dedicated landing page to link the ad to. Your landing page should be relevant to the text in your ad, plus it should be extremely easy and straight forward for visitors to take the desired action.
Creating exceptional ads that speak to your target audience.
Finally, tracking and measuring the results of your ad campaign to help us identify both strengths and weaknesses and continuously make changes and improvements
We, at MobiWeb, understand that working with Google Ads can be frustrating for some people who have had terrible experiences with PPC advertising, and that is why our experts will always help you make informed decisions on what works and what doesn’t for your business.
Our PPC services are designed help your business grow and succeed online. An effective and rewarding PPC management could be what your business needs to grow and thrive.
Your Local PPC Agency Melbourne
We pride ourselves to be a Melbourne based PPC agency that you can trust to maximise return on investment for your valuable advertising dollars.
With years of experience in optimising and managing Google Ads campaigns, we are able to give your business the support it needs to make the best out of your PPC campaigns.
Get a Quote
Please fill out the form below and we'll be in touch soon.