We will help you learn more about your competitors and what is really working for them in terms of keywords, content, links and more. Our competitive analysis will help us answer the following questions:
MobiWeb is a promising leading SEO agency based in Melbourne offering quality SEO services for small businesses and medium-sized companies that deliver results and boost your website’s organic traffic. If you need affordable SEO services in Melbourne, Sydney or any place across Australia, then MobiWeb is the right choice for you. Call us today and let our professional SEO consultants and experts help your business grow online.
While our agency doesn’t offer SEO ranking guarantees, we can guarantee a high level of SEO services that will ultimately improve your website rankings and get you real results. Even search engines warn against offering any SEO guarantees.
According to Google’s official statement: “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. in fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
On-page SEO (also known as on-site SEO) is the practice of optimising web pages content in order to rank higher on search engines like Google. Common on-page SEO tactics include, but are not limited to, page title, metadata and content optimisation, internal links and URL structures.
On-page SEO is very important for your website to boost ranking on Google. According to moz.com “The way your page is optimised can have a huge impact on its ability to rank”.
At MobiWeb, when we tackle on-page SEO, we focus on three essential factors:
Off-page SEO (also known as off-site SEO) simply refers to all of the actions that you do away from your website to improve its search engine rankings.There are many different off-page factors that you need to consider in order to improve your website’s popularity and authority, and therefore boost your rankings.
Backlinks are a major part of off-page SEO, and that is because of PageRank (PR) which is, according to Wikipedia, is an algorithm used by Google Search to rank web pages in their search engine results. This algorithm looks at the number and quality of any backlinks pointing to your website to determine how important and popular or trustworthy your site is.
Even though some SEO consultants and experts see PageRank algorithm as an outdated concept that has no place in today’s SEO, but Google confirmed that it’s still a ranking factor but it is not the only one used by Google.
Other important off-page factors besides backlinks are, NAP citation, brand mentions (linked and unlinked), Google My Business (a free business profile from Google), reviews, and social signals which, according to Google, are not a direct ranking factor because they are easy to get manipulated, but genuine social media shares and posts have a positive influence on rankings.
Well optimised meta tags will definitely improve your SEO score and boost your rankings. Because search engines use metadata to better understand your website and make sure it is relevant to the search query, it is important to make sure your meta tags are as relevant as possible.Here is a list of the most important meta tags that are so important for SEO:
Generally speaking, white hat SEO is a set of practices and techniques that work together to improve your search engine rankings while following Google’s webmaster guidelines and improving the user experience.
On the other hand, black hat SEO is everything that goes against the search engines guidelines in order to get a website ranked in a very short time. Black hat SEO tactics are unethical and breach Google’s guidelines which will ultimately lead to websites, applying black hat SEO, being penalised and banned by Google.
Maintaining white hat SEO will definitely build trust with search engines over time which will lead to more positive and rewarding SEO results. According to Google’s Webmaster Guidelines, there are a few basic, and easy to understand, principles SEOs should follow when optimising a website including, but are not limited to:
Following these white hat SEO basic principles, you will see better results and better rankings than those who risk being penalised and permanently banned using deceptive and unethical tactics.
Please contact us to find out how we can help you develop a winning SEO content strategy that works for your business.
Web crawlers called “Googlebots” (bots for short) crawl through billions of web pages and organise it in Google’s index of the web. Once Google finds your web page, Google renders the page and analyses its content to decide where and how it should appear in search results.
“The better Google understands your website and its content, the better they match it to users looking for your products and services”
Now to improve your website crawling, you need to do the following:
After your web pages are discovered by Googlebots, Google then analyses your page and tries to understand what it is all about. This process is called indexing. Your web page information is stored in the Google index which is a huge database of all the URLs that Googlebots have crawled.
To improve your website indexing you need to follow these steps:
Finally, when some user enter a search query, Google tries to display the most relevant answer from its index, after all, when someone searches through Google, they are actually searching the Google index, not the whole Internet, and Google uses many different algorithms to determine the best answers to the search query.
Google’s algorithms consider hundreds of factors to decide which page best matches the search query including, but are not limited to, keywords, SEO titles, and content assets.
To improve your ranking on Google you need to adopt a solid SEO strategy to help rank higher on Google and reach more people and win organic search traffic.